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RETAIL

SONOBEACON

Challenges in retail

The demands and complexity in retail are rapidly increasing. To remain competitive and enhance the customer experience, it is essential to adopt innovative solutions.

 

In the dynamic environment of shopping malls, the understanding of customer behaviour and movement is necessary for effective management and marketing.

Several challenges make it difficult to collect and utilize this information efficiently:

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  • high costs and complexity of data collection

  • limited knowledge of customer movement patterns

  • insufficient understanding of customer dwell time

  • less understanding of targeted utilization of location-based services

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Our three-step approach SENSE - DESIGN - ACT provides a holistic solution to the challenges of modern retail. By combining real time data, tough analysis and goal-oriented interactions, we create a unique customer experience that increases your revenue and strengthens your brand.

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TRANSFORM YOUR RETAIL ENVIRONMENT

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Navigating the complexity of modern retail requires state-of-the-art technologies that provide deep insights into customer behaviour while ensuring compliance with data protection regulations. Our integrated system addresses these needs with precision and efficiency.

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Sonobeacons comprehensive solution not only streamlines the data collection process but also delivers actionable business intelligence that transform your retail environment. With our solution, you can effectively manage visitor flows, optimize space utilization and create engaging customer experiences.

INGENIOUS

like no other

SENSE

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LOCATION-BASED DATA COLLECTION AND PROCESSING

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Accurate collection and processing of location-based data is the first step to gaining valuable insights into the customers behaviours. With our advanced technologies, we can count and locate visitors in real time, compliant with data protection. This data pool provides the basis for well-informed decisions and enables to respond immediately to changes in customers behavior.

DESIGN

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DATA ANALYSIS AS KEY FOUNDATION FOR INCREASING PROFITS

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Collected data are extremely reliable and beneficial if properly analyzed and interpreted. Our design phase focuses on deriving actionable knowledge that which directly leads to a higher turnover and considerable profits. Through comprehensive data analysis, we identify patterns and trends that allow to optimize business strategies and take targeted actions to improve the customer experience.

ACT

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GUIDING CUSTOMERS THROUGH INDIVIDUALIZED INTERACTIONS

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The final step of our approach is to implement the gained conclusions to improve the customer flows. Through personalized interactions and tailored solutions, we strategically influence people flows in several retail areas. This results in highly satisfied and loyal customers, ultimately having a positive impact on the business results. We understand where the action is happening.

REAL TIME VISITOR MANAGEMENT FOR RUHRPARK BOCHUM

SonoBeacon's Smart Customer Solution

Greater transparency and planning security in one of Germany's largest shopping malls

Partnering with:

Ruhrpark Bochum, one of Germany's largest and most popular shopping centers, is dedicated to providing an exceptional and efficient shopping experience for its customers. By integrating SonoBeacon's advanced visitor management system, Ruhrpark Bochum enhances its ability to monitor and manage visitor flow using real time occupancy data.

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OUR SOLUTION

1. REAL TIME OCCUPANCY MEASUREMENT

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  • SonoEdges measure motion data in various areas

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  • Monitoring of current occupancy levels in real time

2. LIVE ANALYSIS AND VISUALIZATION

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  • All gathered data is analyzed in real time at SonoCloud

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  • High and low traffic areas (hot and cold zones) are identified

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  • Providing insights into potential congestion points and enabling better distribution of people flows

3. FLEXIBLE

INTEGRATION

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  • SonoEdges can be easily installed and removed in stores, retail spaces, restaurants and other areas

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  • Collected data can be integrated into existing apps offering visitors up-to-date information

4. FUTURE PROJECTIONS WITH PREDICTIVE ANALYSIS

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  • The system is able to forecast future visitor numbers and occupancy rate based on collected data

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  • Proactive planning and optimized resource allocation to ensure smooth operation even during peak times

5. ACTIONABLE INSIGHTS THROUGH DATA MOTION INTELLIGENCE

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  • Detailed analysis of customer flow (origin  to destination matrix) provides valuable knowhow of preferred routes of visitors

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  • Strategic planning for optimizing layout and placement of stores and services

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